RTP Executive

Brandon Souza
Director of Branding

Brandon is originally from Hanford, California where he grew up on his family’s farming operation. He graduated from Cal Poly, San Luis Obispo in 2008 with a degree in agriculture business and a minor in agricultural communications.

During his tenure at Cal Poly, Brandon was actively involved in leadership roles including Associated Students, Inc. (ASI). During his final year of university he served as President of ASI, where he and his team led a $72 million student fee referendum campaign to renovate the university’s recreation center – the facility (now the largest of its kind on the West Coast) was completed in 2012.  Brandon currently serves in an advisory role on the ASI Alumni Council.

Brandon resides in Sacramento and is employed with AdFarm, an advertising agency focused on food and agribusiness marketing. With a passion for brand strategy and futuristic thinking, Brandon truly believes in the mission of Reason to Party and the ability for his peers to be philanthropic through unconventional methods. Outside of work and volunteering, Brandon enjoys Sacramento’s dining scene, skiing, water sports and traveling.