KCRA featured Reason to Party in a live segment this morning.
Katie and Mac discussed the event. Verge Artist Ilah Rose
Cookston painted a live portrait to give viewers a sense of the
live art exhibit experience and an opportunity to meet the
artists who will benefit from the event.
San Francisco is not a city that needs a formal excuse to let
loose and have a good time. A growing local organization,
however, is providing the community with a feel-good cause to
rally, err, rather party behind.
This morning, Teo Torres of KCRA Channel 3 interviewed Ryan
Brough of Reason to Party and Emily Butler of Sacramento Splash
to tell the story of Reason to Party and its novel approach to
fundraising: hosting cutting-edge events that engage emerging
leaders. Watch the
David Gonzalez from OC & Beyond Entertainment takes us behind
the scenes at Reason to Party’s Winter Wonderland at the St.
Regis hotel in San Francisco. He catches up with recording artist
Sam Sparro as he talks about Equality for California, Katy Perry
and Adele and performs exclusive songs from his forthcoming LP
Return to Paradise.
Some of the 200 audience members are busy pushing social change
as well. Arsen Ari Kalfayan, who by day runs business
development for cloud labor start-up CrowdFlower (formerly
called Dolores Labs), co-founded a nonprofit called
Reason To Party that throws affordable
fundraiser parties for a variety of causes, from an AIDS
hospice to the San Francisco Food Bank. Kalfayan’s parties
raise thousands of dollars from 20- and 30-somethings who
normally couldn’t afford to attend the fancy black-tie
fundraisers held by more traditional charities.