Reason To Party presents: Bright Underbelly

The largest mural in our region will begin to unfold under the W/X Freeway. The 70,000 square foot painting, called Bright Underbelly, will create a magical and surprising environment for the site of our beloved Sunday Farmer’s Market. For one night, let’s have a unexpected and colorful party under the freeway to celebrate the potential for transformation in our city. This evening will highlight the rich past, present, and bright future for the Southside Community and Sacramento.

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Date: Summer 2015, TBD
Time:  8pm – Midnight, with VIP Reception starting at 7pm
Location: W/X Freeway Underpass between 6th and 7th street. Across from Southside Park, the site of our Certified Sunday Farmer’s Market.


  • open bars with signature fall cocktails
  • delicious samples from Broadway’s diverse restaurant row
  • farmer’s market stands
  • a selection of classic cars from the California Auto Museum
  • festive live music and DJs


  • General Admission $40
  • VIP $100

Be in the mural! Have your name inscribed to the community pillar for $100 per name.