Teo Torres of KCRA Channel 3 interviewed Ryan Brough of Reason to
Party and Emily Butler of Sacramento Splash to tell the story of
Reason to Party and its novel approach to fundraising: hosting
cutting-edge events that engage emerging leaders.
the Segment »
San Francisco is not a city that needs a formal excuse to let
loose and have a good time. A growing local organization,
however, is providing the community with a feel-good cause to
rally, err, rather party behind.
Some of the 200 audience members are busy pushing social change
as well. Arsen Ari Kalfayan, who by day runs business
development for cloud labor start-up CrowdFlower (formerly
called Dolores Labs), co-founded a nonprofit called
Reason To Party that throws affordable
fundraiser parties for a variety of causes, from an AIDS
hospice to the San Francisco Food Bank. Kalfayan’s parties
raise thousands of dollars from 20- and 30-somethings who
normally couldn’t afford to attend the fancy black-tie
fundraisers held by more traditional charities.